YouTube Outro: How to Create an END SCREEN
The increase in the number of subscribers and views on a YouTube channel is the result of several parameters that every YouTuber must know and not neglect. Among these settings is the creation of an end screen.
What is an end screen?
How to create a YouTube end screen?
In this article, I'll show you how to create an animated end screen in just a few minutes for your YouTube videos that you can reuse. I will then explain how you can use them to your advantage.
And finally, I'll show you how to integrate it into your video editing and how to set it up the right way in YouTube Studio to increase your views.
Why create a YouTube END SCREEN?
End screens are a very powerful tool to increase your views by encouraging your hardcore fans who watched your videos to the end to watch other videos from your catalog. This allows you to increase your SEO by increasing your watch times, which is one of the most important elements on YouTube today.
The problem often is that YouTubers add links to other videos without using an end screen. It hides part of their face and it looks amateurish. If you want to give a more professional look to your videos by guiding your viewers towards your calls to actions, today you can create animated end screens aligned with your visual identity in just a few clicks.
Your end screens allow you to insert links to other videos on your YouTube channel to give the option to subscribe or even to an external URL such as your website or a capture page. These links appear above your video for the last 20 seconds.
This is very powerful for making your calls to action directly accessible just a click away. This is what an end screen looks like if you're not yet familiar with the concept.
We can clearly see that on the end screen, there are videos appearing. One is related to the theme of the video and the other is suggested by the algorithm. We also have the button to subscribe to the channel. Note that this is a static end screen with a photo and text.
While in this tutorial, we will learn how to create a dynamic and animated end screen . But before that, I would like you to have a good understanding of how end screens work.
To preview the end screen of a video, go to the YouTube studio and click on the video's '' Details '' button, then open the '' End screen '' tab.
It is therefore in this interface that you can customize your end screens once you have created them.
Your end screen is integrated into your video montage. It is exported as is for uploading and the links are added in the YouTube studio. The end screen appears in the last 20 seconds of the video and allows you to highlight the links in your calls to action.
So, what can you refer to?
What can be added to the end screen?
You can link to a button to subscribe. This button makes it very easy for people to subscribe to your YouTube channel or someone else's channel . This is handy when you have a guest in your video.
You can also link to a video of your choice, ideally related to the theme of your video. The goal is for your viewer to continue watching your videos. If you know he came for a swimming lesson, don't link to a gardening video. Ask yourself what might help them more after watching your video.
You can link to content suitable for the viewer. This is a very interesting option, because each viewer has a different background and has watched different videos from your catalog. The algorithm will therefore suggest a video that he has not already viewed. On the other hand, you are not sure whether this video is directly related to the content of your video
The best combination is a mix between a video that you will choose to recommend yourself and then the one that the algorithm will recommend for the user. So, you choose exactly the video to watch as the first option and if this video has already been seen, you can be sure that the video that will be ordered will be interesting for the viewer.
YouTube invests a lot of money into its recommendation tool and it is very effective.
Furthermore, until recently, it was not easy to create an animated end screen. You had to know about animation and be creative with software like Adobe After Effects . Those days are now over and it is very easy today to create beautiful animated end screens in just a few minutes, without having to know anything about it.
For this purpose, here we are going to use an awesome platform called Placeit to learn how to create an end screen.
How to Use Placeit to Create an Animated End Screen
To create an end screen, we will go to Placeit , a simple platform with which you have an animated end screen in a few minutes. You will see that there are Instagram and Facebook stories formats, covers, animated logos, Twitch screens, etc. There is also the possibility of creating mockups
In this tab you will find several end screen models to choose from with more or less animation.
You have the option to choose the best-selling or the newest end screens. Choose what suits you most. The great thing about Placeit is that you don't need to register before you start creating. But if you want to download it without the ''Placeit'' watermark, you will have to pay.
Either, you buy it all at once for $9.95 or you take out a monthly subscription for $14.95 or the annual version with 50% off .
The advantage with the monthly subscription is that you have unlimited access to all designs.
Placeit allows you to make small adjustments to your end screen. In the panel on the right, you can add colors that match your visual identity.
On the end screen, you automatically have small white frames in which you can put your videos once online. But I advise you to delete them to have more freedom in creating your end screen.
To do this, simply set the “ White Boxe ” option on the right to “ OFF ” .
As for audio, this is not necessary, as your voice will be heard at the end of the video where the end screen appears.
On Placeit , you also have a library of royalty-free images and videos that you can add. You can also download royalty-free animations from other sites and use them.
Once finished, you click on the blue '' Download '' button and Placeit offers you the choice of purchasing only this end screen or taking out a subscription to have unlimited access to all the options. It's up to you to see what suits you.
As soon as you choose your option, you will be able to register and insert your email address, your password and check the necessary boxes. Also, you will be able to save your end screen on the platform for possible modifications later by clicking on '' Save Draft '' at the top right.
Now I'm going to show you how to insert your end screen into your video without any hassle.
How to insert your end screen into your video with Premiere Pro
To insert your end screen into your video, you can use Adobe Premiere Pro, but the principle is the same across all editing software. Besides, if you don't know which video editing software to choose, I invite you to read this article on the best editing software on Mac and PC .
You open Adobe Premiere Pro editing software and import your end screen. You then drag your end screen and drop it at the end of your sequence in the timeline.
Since the end screen must play during the last twenty seconds of the video, be careful to check the length of your end screen on the video. And if you want it to be less than 20 seconds and you want to make it shorter, I advise you to cut from the end so as not to lose the animation from the beginning of the end screen.
Note that the sound continues on the video and therefore this is why it was not necessary to download your end screen with audio on Placeit.
You can also insert a transition and a “Whoosh” sound effect at the beginning of the end screen to make your video even more Pro.
Once all the settings are made, you can export your sequence by clicking on '' Export '' at the top left. If you are struggling with video editing, I invite you to take a look at my playlist here to help you make a video edit very easily.
Now I will show you how to add an end screen in YouTube studio.
How to add an end screen in YouTube studio
To add an end screen in YouTube Studio, you must first upload your video to YouTube. The video will now be in your YouTube Studio and you will be able to customize your end screen.
To do this, you must click on details then on '' End screen
You will now land on a page where you already have presets. You can directly use them to go faster. But if you want to customize your end screen yourself to have something that suits you, you can click on '' Element '' and insert the different elements available.
For example, you can add the “ Subscribe ” button.
Next, you will add one of your videos with specific content related to the theme of your video. You can search in the search bar and then select the video of your choice.
Finally, you add a video which will be content suitable for the viewer which will be a video suggested by the algorithm. You also have the possibility to send to another channel, a playlist.
Right at the bottom, you have a timeline that allows you to set priorities for each item. For example, you can choose to have your subscribe button appear first before the suggested videos are displayed.
Once all this is finished, you press the '' Save '' button at the top right.
There is also the possibility of inserting a URL to your website or to a capture page. It's reserved for partners, but the insertion of links to a website other than YouTube (we call it an outgoing link) is frowned upon by the algorithm since it takes viewers off the platform.
Go sparingly, use it on a third or even a quarter of your videos, and for the others, refer to videos from your catalog instead. You can include a link to your website in your description anyway.
Conclusion
In short, we saw in this article how to create an end screen and its importance on your YouTube performance. To achieve this, you can use the Placeit platform to make your end screen in just a few minutes.
Then you export it and embed it into your YouTube video. Encouraging viewers to watch other videos on your channel, or even subscribe, will only have a positive impact on your channel's engagement rate.
Now that you know how to create a stunning end screen and are on your way to giving your visual identity a boost, it's time to learn how to create YouTube thumbnails without software and learn how to create a YOUTUBE BANNER with PHOTOSHOP (in 2 minutes) .
Resources
► Create a Youtube MINIATURE without software EASILY
► How to make a YOUTUBE MINIATURE on ANDROID
► How to create a YOUTUBE BANNER with PHOTOSHOP (in 2 minutes)
► Placeit, to create animated end screens in just a few clicks
► Playlist “the best free editing software”
► How to edit video very easily (PLAYLIST)
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